Most of the time, I admit, I use an ad blocker because many sites use them so intrusively that they ruin everything the page / site is meant to be doing. First I'd like to say thank you! Never thought I'd say that about ads, but this was implemented in a very non-obtrusive way. I was concerned about that when I read it would be happening and am happy to be no longer worried. The mini ribbon that continues as you scroll is a nice way to keep them visible as well without being too in your face, I appreciate this approach and think it's a great solution. Not sure I would turn it off personally, but am glad those with Premium at least have the option. I would like to make a suggestion however about how it flows. Currently, the ribbon, whether in full square or the mini ribbon, displays a full row with scroll arrow for manual, but after a short period of time, zooms the row to the end. It's a bit jarring and rapid. If I could make the suggestion, the display actually shows the bar / ribbon as it does now, but in a continual loop rather than bouncing from one end to the other, and only move one slide space at a time rather than the whole string. I'd slow it down a little too, right now it moves on pretty quickly. Just my thoughts and appreciation for the creative approach to generating some server support, without being obnoxious. (hopefully, assuming some financial boost for the site utility)